It’s never been more important to have a digital media strategy

I’ve worked with businesses across a range of industries to achieve growth and profit.

Explore my case studies to learn why clients have hired me in the past and how I can support you in the future.

Plumbing Express

Delivering cost efficient leads within the competitive plumbing space

  • A typical Click on Google Ads ranges between $2 to $5. Across Plumbing keywords, a Click can cost between $40 - $80. It is a notoriously competitive space, one that is difficult to make work without an established brand.

    Luke reached out with the lofty challenge of positioning his brand above competitor ads on the Search Page whilst also delivering efficient leads for his business Plumbing Express. SEO investment was helping however he needed to grow his clientele more aggressively and with clear return.

  • A Google Ads search account was made with a unique set-up, one tailored to meeting Luke’s goals.

    • Keywords were built to tap into the most profitable services like Emergency Plumbing, Blocked Drain and Hot Water repairs.

    • A structured approach to campaign bid strategy allowed for the account to evolve towards conversions gradually, ensuring minimal impact to Click costs.

    • Audience tactics and keywords were consistently tested to ensure we were reaching and converting those most likely to finalise a booking.

    Importantly, conversions on site don’t always result in an actual booking and so regular calls were set up with Luke to ensure business results were on the same trend as media results.

Results

The following was delivered on a month average:

2nd

highest impr. share

50

enquiries a month

1/5

clicks converted

“Plumbing is highly competitive on Search and Joe has been great in running new tests to combat this. We've seen strong revenue come off the back of his work and would recommend him to any business.”

Luke Farrell

Jackie’s Sports Massage

Driving exponential bookings for Jackie’s Sports Massage

  • Jackie was running Google Ads over a few months for her business with little success.

    The brand was well established however she found it difficult to grow the business’s clientele beyond her brand’s organic potential. Jackie reached out to JB Digital Media with a clear goal: drive website bookings across new users efficiently and at scale.

  • Through an audit of the account it was clear a new build would have to be made. New search campaigns were created with the following 3 areas being key in delivering on Jackie’s goal:

    • Only Generic campaigns were built to focus budget purely towards new users.

    • Conversion tracking was set up through GTM to measure all relevant site events. Over time optimisations were made only to Booking Completions and Phone Calls.

    • Regular Search Query Reports were made to quickly exclude all irrelevant search terms. This allowed for rapid optimisation towards the most relevant searches.

Results

The following was delivered in 1 year:

14%

of new site users made a booking

411

site bookings and 130 calls

$13.60

cost per site booking

“Joe has taken the stress away from my digital marketing. He’s driven sales beyond my expectations, with bookings growing exponentially whilst also becoming much cheaper to deliver.”

Jackie Messaike

NatNash Beauty

Starting up a new brand profitably

  • Nat had recently moved to Adelaide from Dubai with aspirations to start a home-based beauty parlour. She had the skillset for it, but little marketing knowledge to kickstart the business. Given her circumstances, she needed to drive profit quickly and had limited connections to depend on word of mouth.

    Nat reached out to JB Digital Media to not only deliver bookings with high profit, but also assist in the creation of her brand and digital marketing.

  • Nat had a website however it was not in a state to effectively drive bookings. Any media spend would be wasted. A brand reset was required. Through my network, a web developer and copy writer was engaged to quickly set up a new modern site with engaging copy that leaned into SEO. Only then would we run digital media.

    The Search account revolved around beauty services, however given the need for immediate profit, large scale changes were made to direct budget towards the highest conversion signals. Such changes include keyword optimisation, audience targeting, search term negation and consistent manual bid adjustments.

Results

After 2 months of activity, the below was driven:

$0.73

average cost per click

46

calls a month

$10

average cost per call

“Joseph played a significant role in our business's inception. He helped us establish a strong online presence, ensuring a swift and steady influx of new clients as we continue to grow.”

Natalia Naschef